·         Translate brand elements into plans and go-to-market strategies.

·         Build the category vision and category plan with action based on thorough analysis of shopper, consumer, competitors, and market data.

·         Develop and execute marketing plan to establish and maintain brand awareness.

·         Analyze competitive data, consumer segmentation, and consumer insight to develop and improve tactics.

·         Seek out new marketing opportunities that fit with the brand by anticipating consumer trends.

·         Manage cross-functional teams of the brand and products launch project.

·         Create brand message and image that results in increased sales, brand loyalty and improving market share.

·         Develop and execute product launches and marketing programs of assigned categories such as promotional activities, digital, marketing events to drive the brand awareness.

·         Develop multi-channel online and offline marketing activities to achieve business objectives.

·         Analyze the market trend, competitor performance and historical data for developing the branding strategy, make recommendations to improve business performance and to 

          increase efficiency and effectiveness of marketing program.

·         Manage the marketing budget and P&L for events, campaigns and promotions across the business including the forecasting & allocation of samples to support campaigns.

·         Work closely with Sales and Trade Marketing, identify trade needs and opportunities including develop pricing and distribution strategies.

·         Lead the team to manage and collaborate with landlords for event and promotion development.

·         Collaborate with landlords/mall marketing teams for event and promotion development.

·         Oversee Visual Merchandising for all launch displays, merchandising, opening and renovation of counters, and events.

·         Understand financial implications to achieve ROI targets on customer marketing activity and identify performance trends that can be leveraged during the forecasting process.

·         Forecast and manage all POSM materials including samples, collateral, GWP’s, promo sets and adjust forecast based on trends in the business.

·         Develop all CRM and digital marketing programs to drive sales performance.

·         Manage and responsible for CRM to build and expand customer’s base.

·         Identify new digital marketing opportunities that could help lead to increased conversion and awareness.

·         Plan and execute digital and social media activities to drive the traffic and enhance the customer experience.

·         Fiscal accountability of Marketing budget.

·         Budget management and reporting.

·         Develop and executive qualitative and quantitative market research. Track trends, analyzing market research & studies, making recommendations for the business.

·         Ensure the regular and ad hoc reporting and information are delivered to the region as required.


·         Bachelor or Master’s Degree in Marketing or related field

·         At least 8 years of brand management working experience

·         Proven experience in developing brand and marketing strategies

·         Excellent problem solving and analytical skills

·         Strong Strategic thinking, creativity, and proactive

·         Good Interpersonal & communication Skill

·         Fluent English in written and spoken


Email :

Tel : 0-2264-5081