CORPORATE GOVERNANCE


Code of Conduct


Tanachira Retail Corporation Public Company Limited and its subsidiaries (“Company Group”) have the intention to conduct business per the principles of good corporate governance by adhering to laws, morals, and ethics; managing the work with transparency; and responsibility to stakeholders for sustainable business growth.


The individuals obliged to comply with this Code of Conduct are the Directors, Executives, employees, consultants, representatives, or those assigned to perform the duties on behalf of the Company Group or for the individuals as mentioned above.

  1. Perform the duties according to the laws relevant with the Company Group’s business operations, objectives, regulations as well as principles of good corporate governance, and resolutions of Shareholders’ meetings.
  2. Perform the duties directly or indirectly with honesty, integrity, morals, and responsibility without wrongfully seeking position, goodness, preference, or any other unlawful benefits from the superior or other individuals.
  3. Strengthen oneself with knowledge and experience to be knowledgeable and capable for more efficient and effective work performance.
  4. Treat colleagues, supervisors, customers, trading partners, shareholders, and communities with humility as well as honor and respect the rights and dignity of human beings.
  5. Maintain and create unity among the group.
  6. Do not involve in any occupation, profession, or any actions affecting duties or reputation of oneself or the Company Group, as well as prevent or avoid any actions that may lead to conflicts of interest.
  7. Maintain confidentiality and do not illegally use inside or confidential information for the benefit of oneself or others.
  8. Avoid having financial obligations with individuals conducting business with the Company Group or among employees, including money lending, borrowing, and solicitation, or a rotating savings scheme, except for charity or public purposes.
  9. Refrain from all vices and drugs. Do not behave in a way that shall impair the dignity and reputation of oneself and the Company Group, such as being heavily in debt, addicted to gambling of any kind, and involved with all kinds of drugs, etc.
  10. Conduct business with transparency and efficiency for the utmost long-term benefit to the shareholders. Disclosure of information with transparency and reliability to the shareholders through the Company Group’s website and investor relations.

Keep the Company Group’s properties from being damaged or lost. Utilize the properties effectively for the Company group's full benefit and do not use the Company Groups’ properties for the benefit of oneself or others.

  1. Reinforce teamwork through cooperation and helpfulness to others for the Company Group’s overall benefit.
  2. Maintain the work environment to be safe for the employees’ life and property.
  3. Encourage employees’ training and development of knowledge, skills, and abilities by providing opportunity thoroughly and regularly. Evaluate employees fairly and transparently. Provide reasonable and fair compensation, not less than that specified by laws.
  4. Appointments, transfers, promotions, rewards, and punishments shall be fair on the basis of employees’ competency, experience, and suitability.
  5. Treat all employees equally and fairly. Unfair discrimination against employees is prohibited.
  6. Cultivate employees to comply with laws and regulations relevant with the employment strictly.

  1. Treat colleagues with courtesy, kindness, and good human relations. Adapt to working with other people. Do not conceal information necessary for colleagues’ performance.
  2. Respect other individuals by not claiming other people's works as your own.
  3. Supervisors shall be respectful and a good role model for their subordinates. Be polite to employees, subordinates, and colleagues.
  4. Subordinates shall treat their supervisor with respect and listen to their advice. Do not work across one’s own supervisor but the superior’s order. Be polite to employees and colleagues.
  5. Avoid disclosing other employees’ information or stories regarding work and personal matters or criticizing them in a way that shall cause damage to the overall image of the employee or the Company Group.
  6. Do not perform any action that is immoral or threatening to other employees. This includes sexual harassment, distress, annoyance, or creating a depressing, hostile, or offensive work environment, or unreasonable interference with other employees 's performance, including obscene or sexual violence verbally or physically.
  7. Perform duties with responsibility, honesty, integrity, determination, and dedication of physical and mental power, as well as complying with the Company Group’s regulations and policies, values, and good traditions by taking the Company Group’s benefits into consideration as a priority.
  8. Perform duties in accordance with the occupational health, safety and environment policy.
  9. Maintain confidentiality of customers, trading partners, and the Company Group. Take care not to leak Company Group’s confidential information or news or have them falls in the hands of irrelevant individuals, which might cause damage to the Company Group and follow the Privacy Policy (if any) and relevant laws.
  10. Do not slander or perform any actions leading to disharmony or internal damages of the Company Group or with relevant individuals.
  11. Build a good relationship by cooperating with society, communities, government agencies, and relevant organizations. Employees should provide information carefully and cautiously for the Company Group’s benefit and the public interest.
  12. Be attentive and cooperative in any operation that shall maintain the working environment and atmosphere, including developing the organization towards excellence.
  13. Holding shares in the Company’s business competitors in a significant amount is prohibited as it prevents or refrain the employee from performing their required duties or affects the employee’s work. In case the employee obtained the shares before the employment, or before the Company going into that business, or obtained the shared through inheritance, the employee shall report to the Company immediately via the methods specified by the Company.
  14. Businesses or transactions conducted personally, or with family members, or relatives, or dependents that might cause a conflict of interest with the Company or its subsidiaries shall be disclosed by reporting to the Company via the methods specified by the Company.
  15. Do not seek benefit for oneself or others by using confidential information of the Company or its subsidiaries, such as operation plans, revenue, meeting resolutions, business forecasts, results from research experiments, bid for personal benefit regardless the company's damage, the Insider Trading Policy shall be followed strictly.

  1. Treat the customers, trading partners, and creditors with equality and fairness on the basis of fair returns for both parties
  2. Comply with the agreed contracts and conditions strictly. In case of failure to comply with any clauses of conditions, notify the contract parties immediately to jointly consider a solution.
  3. Provide the complete, accurate, and adequate information about the products and services to customers for decision-making without exaggeration in advertising to prevent misleading customers, regarding the products and services’ quality, condition, or price.
  4. Respond to the customer’s request with speed and efficiency. Arrange conveniently and efficiently whistleblowing system and channels for customers.
  5. Do not seek trading competitors’ confidential information with illegal, dishonest, and inappropriate methods such as bribing their employees.
  6. Treat trading competitors under the competition and free trade framework. Do not try to defame the trading competitors with false and unfair accusations.

  1. Responsible for environmental stewardship, local customs and traditions where the Company Group is located
  2. Proceed with social activities on appropriate occasion as well as participate in the activities for community service, education, community and environmental development, and make progress for the country through the Company Group’s operations and cooperation with the communities and government agencies.
  3. Encourage the Company Group’s employees to social and environmental awareness and responsibility.
  4. Comply with all laws and regulations regarding the environment strictly.

Giving or receiving of gifts or donations can be done according to traditions, not exceeding 3,000 baht (three thousand baht) and shall not be an action to overpower, persuade, or repay any person for advantages through illegal or covert action, for unfair support or benefits under this Code of Conduct, anti-corruption policy, and the Company Group’s relevant laws, regulations, and guidelines.

In case Directors, Executives, employees, consultants, representatives, or those assigned to perform on behalf of the Company Group or of the individuals mentioned above is found not comply or not perform in accordance with the Code of Conduct, it shall be deemed that the violation of this Code of Conduct also violates the work regulations. The punishment measures shall be in accordance with the Company Group’s work rules and regulations.

The Company Group shall proceed with the appropriate investigation on the violation of the Code of Conduct. In case the violation of the Code of Conduct is an illegal offense, the said person may need to pay a fine or penalty, or may be prosecuted in criminal proceedings, or asked to provide other legal remedies.

Encountering a violation or non-compliance with the Code of Conduct, stakeholders could inquire or express their opinions through the following channels:

  1. Channel 1: Letter to the following address:
    Tanachira Retail Corporation Company Limited
    No. 999/9, The Offices at Central World, Room MH3401,
    34th Floor, Rama I Road, Patumwan, Bangkok 10330
  2. Channel 2: E-mail to companysecretary@tanachira.co.th
  3. Channel 3: Suggestion/comment/complaint box inside the Company Group premises

Address the comment to the Chief Executive Officer or the Chairman of the Board of Directors as follows:
In case the complainant is in a lower position than the Chief Executive Officer:
Notify the Chief Executive Officer or the Company Secretary (receives the complaint for the Chief Executive Officer).
In case the complainant is an executive at the level of Chief Executive Officer and higher or Director:
Notify the Chief Executive Officer or the Company Secretary (receives the complaint for the Chairman of the Board of Directors).
The Code of Conduct has been considered and approved by the Board of Directors Meeting no. 8/2020, dated December 1, 2020, effective from December 2, 2020 onwards.

Mr. Kittipol Pramoj Na Ayudhya
(Chairman of the Board of Directors)
Tanachira Retail Corporation Company Limited

Whistleblowing Policy


Tanachira Retail Corporation Company Limited and its subsidiaries (“Company Group”) recognize the importance of preventing wrongdoing and corruption that might arise from performances and contact with stakeholders, which affect the Company Group’s decision and business operations. Therefore, the Company Group has established the mechanism in receiving and resolving complaints with whistleblowing related to violation of laws, charters, code of conduct, or behaviors that might imply corruption of the Company Group’s personnel, including appropriate whistleblower protection measures. The policy is a clear guideline to receive complaints and whistleblowing effectively.


  1. To provide procedures regarding receiving complaints, whistleblowing, corruption, misconduct, and practices contrary to the Company Group’s regulations with appropriate efficient planning in accordance with the principles of good corporate governance.
  2. To determine criteria and practices for complaints and whistleblowing in the Company Group.
  3. To provide appropriate and fair protection from defamation for the Company Group’s complainant or whistleblower and cooperative individuals with honesty.

Personnel in the Company Group means the Company Group’s directors, executives, and employees.
Offense means the Company Group’s personnel’s actions or omission of any action that violates the Company Group’s charters, code of conduct, work regulations, policies, and regulations as well as relevant laws.
Corruption means Any action to seek illegitimate interests for oneself or others including the following actions:
“Theft” means taking the property belonging to other people or property co-owned with other people into their possession, or selling or giving to a third party.
“Embezzlement” means the possession of property belonging to other people or property co-owned with other people and fraudulent taking them into the possession of oneself or a third party.
“Corruption” shall have the same meaning as “Corruption” according to the anti-corruption policy.
Moreover, this includes but is not limited to receiving gifts, gratuities, or other inappropriate banquets, procurements, and contract as well as actions that cause a conflict of interest.

  1. Under this policy, the Company Group’s personnel or any individual acting on behalf of the Company Group receive complaints if there is an action that violates or not complying with the law or the Company Group’s regulations and principles of good corporate governance, anti-corruption policy, charters, and code of conduct. Hence, incidents leading to the implementation of the mechanisms according to this policy may cover various forms of misconduct. This includes but is not limited to the following incidents:
  2. Criminal offense or incitement to commit an offense
  3. Corruption related to the organization directly or indirectly
  4. Any risky conduct including corruption, bribery, and extortion.
  5. Non-compliance with the laws that affect the Company Group significantly.
  6. Actions, conduct or omissions in accounting, reports, or records and financial practical guidelines and/or reports, or internal controls that are suspicious or not in accordance with the general standards or practical guidelines.
  7. Harm to any individual’s health or safety.
  8. Environmental Damage.
  9. Serious offenses or violating the Company Group’s code of conduct.
  10. Intentional actions to damage, defame, or cause the Company Group to lose benefits.
  11. In case of being unable to correct or proceed with the appropriate procedures in matters that may cause unavoidable expenses or serious damages to the Company Group.
  12. Intentional concealment of various forms of offenses as mentioned above
  13. The Company Group shall not accept complaints in the following cases:
  14. Matters with the final resolution from the meeting of shareholders, Board of Directors, Audit Committee, Executive Directors or Chief Executive Officers.
  15. Matters that are being litigated or a final judgment or order is made in court.
  16. Complaints without witnesses, evidence, traces of corruption, or an obvious and adequate offense for further audit.
  17. Matters that the Company Group’s Human Capital Management Department or other authorized agencies to consider and make a final and fair assessment with no new evidence.
  18. The Company Group encourages complainants to reveal their identity and/or provide obvious and sufficient evidence of wrongdoing. The complainant or the whistleblower must specify the details of the matters along with their name, address and contact phone number to the complaint channels provided by the Company Group.

In case the complainant does not reveal their identity, the complaint recipient shall consider whether the information accompanying the complaint contains obvious and adequate facts or evidence. The complaint shall not be accepted for the matter with no identification of witnesses, evidence, or fraudulent circumstances or misconduct or matter that has already acknowledged and has been fairly settled with no new and material evidence.

  1. In case of complaint affecting the organization internally, the Internal Audit Department shall be assigned by the Chief Executive Officer to investigate the complaint.
  2. In case of complaint affecting the organization externally and/or the Company Group’s stakeholders, the Investigation Committee shall be appointed by the Chief Executive Officer specifically to proceed with the audit of the said complaint. The Investigation Committee are delegated by Internal Audit Department, Legal Department, and Human Capital Management Department, one person each. An employee or a third party might be appointed as additional Investigation committee member by the Chief Executive Officer.
  3. The Chief Executive Officer has the authority to judge the complaint and administer disciplinary action according to the regulations of the Human Capital Management Department. In the case of judging matters affecting the organization externally and/or the Company Group’s stakeholders, the Chief Executive Officer and/or Audit Committee and/or the Board of Directors are authorized to make the judgment (as the case may be).
  4. In the case of the complaint related with Executives i.e. the level of Chief Executive Officers and higher, or the Directors, the Audit Committee and the Internal Audit Department shall be assigned by the Chairman of the Board to investigate the complaint. The Board of Directors shall have the authority to judge the complaint and give instructions according to the regulations of the Human Capital Management Department.
  5. In the case of a third party hired to perform an internal auditor, whose scope of employment covering the audit for the abovementioned complaint, and while this policy has not been modified to be in accordance with the said scope of employment, and if the Audit Committee has approved according to the scope, the hired internal auditor or the Company’s Internal Audit Department must proceed with the said scope of employment.

The Company Group has established the channels for complaint or whistleblowing as follows:

  1. Channel 1: Via mail to the following address: Tanachira Retail Corporation Company Limited No. 999/9, The Offices at Central World, Room MH3401, 34th Floor, Rama I Road, Phatumwan, Bangkok 10330
  2. Channel 2: Via electronic mail: companysecretary@tanachira.co.th
  3. Channel 3: Suggestion/comment/complaint box inside the Company Group premises

Address the comment to the Chief Executive Officer or the Chairman of the Board of Directors as follows: In case the complainant is in a lower position than the Chief Executive Officer: Notify the Chief Executive Officer or the Company Secretary (receives the complaint for the Chief Executive Officer). In case the complainant is an executive at the level of Chief Executive Officer and above or director: Notify the Chairman of the Board of Directors or the Company Secretary (receives the complaint for the Chairman of the Board of Directors).

  1. To protect the rights of the complainant/whistleblower acting with honestly, the Company Group shall conceal their name, address, or any information identifying their identity and shall keep the information confidential. It is limited to those responsible for the complaint audit with access to the information.
  2. The complainant/whistleblower shall receive appropriate protection, such as no change or transfer of work position, nature of work, workplace, job suspension, intimidation, work interference, termination of employment, or any other unfair treatments.
  3. The information about complaint/whistleblowing shall be kept confidential and shall not be disclosed to unrelated individuals by taking the complainant/whistleblower’s safety and damage, sources of information, or related individuals into consideration, unless the disclosure is the legal requirement. In case of intentional disclosure of information, the Company Group shall proceed with disciplinary action and/or legal action with the offender as the case may be.
  4. The Company Group has no policy to demote, punish, or take any action that shall negatively affects employee who denies an offense or corruption even if the said action shall cause the Company Group to lose business opportunity.

  1. Procedures for Complaint Management
  2. Complaints affecting inside the organization: The Internal Audit Department is assigned by Chief Executive Officer (as the case may be) to audit the said complaint.
  3. Complaints affecting the organization externally and/or stakeholders: The Investigation Committee is appointed by Chief Executive Officer to audit the said complaint in which all Investigation Committee members must have no conflict of interests.
  4. Complaints that are related with executives at the level of Chief Executive Officer and higher or Director: In case of complaints in 7.1.1 or 7.1.2, if the complainant is an executive at the level of Chief Executive Officer and higher or Director, the Audit Committee and the Internal Audit Department shall be assigned by the Chairman of the Board of Directors to audit the said complaint.
  5. Operation Period
  6. The matter is submitted by Chief Executive Officer or the Chairman of the Board of Directors (as the case may be) to the Complaint Auditor within 7 working days from the complaint receipt date.
  7. The Complaint Investigator according to Item 4.1, 4.2, or 4.4 considers and reports the complaint summary including its conclusion and disciplinary action by the authorized person according to Item 4.3 or 4.4 (if any) to the complainant within 30 days as from the complaint receipt date. In case the Complaint Investigator issues the disciplinary action; the measures of the disciplinary action must be approved by the Chief Executive Officer and/or Audit Committee and/or the Board of Directors (as the case may be).
    In case the procedures cannot be completed within the specified period of time, the Complaint Investigator must propose the extension of the audit period not exceeding 30 days per time to the Chairman of the Board of Directors and/or the Chief Executive Officer and/or Audit Committee and/or the Board of Directors (as the case may be).
  8. For the procedures are not completed within the specified period of time without extension request as specified above, it is considered that the Complaint Auditor has not complied with this policy and must provide a letter notifying the reasons to their appointing person.

  9. Report
  10. The Complaint Investigator is responsible for summarizing the complaint to the complainant, the complainee, persons cooperating in the complaint Investigation, or other individuals as necessary and appropriate.
  11. The Internal Audit Department or the Investigation Committee (as the case may be) is responsible for reporting a summary of complaint and disciplinary action to the Chairman of the Board of Directors and/or the Chief Executive Officer and/or the Audit Committee and/or the Board of Directors as the case may be.
  12. In case of having obvious and adequate evidence for dishonest intention to the complainee with the complainant’s report or accusation, the following actions must be taken by to the Company Group protect the complainee’s reputation:
    (1) In case the complainant is an executive or employee, proceed with the audit to consider the disciplinary action according to Human Capital Management Department’s regulations.
    (2) In case the complainant is a third party and the Company Group is damaged, the Company Group may consider prosecuting the complainant.

  1. The Company Group shall disseminate the whistleblowing policy as well as the complaints or whistleblowing channels to the Company Group’s personnel, such as in orientations of new directors and employees, annual training or seminars, posting on the Company Group’s information boards, intranet system, electronic mail, or website, for everyone in the organization to understand, agree, abide, and follow strictly.
  2. The Company Group shall disseminate the Whistleblowing Policy as well as the complaints or whistleblowing channels to the public, subsidiaries, and associates as well as relevant business representatives, business partners, and stakeholders through various channels, such as the Company Group’s website, annual report, or annual registration statement, to create understanding and encourage adherence to the social responsibility standards with anti-corruption in the same way as the Company Group.

  1. If the complainee has committed an offense or corruption and whether the offender is a Director, Executive, or employee, it is considered to be an offense against the anti-corruption policy, charters, and business code of conduct and shall receive disciplinary action according to the Company Group’s regulations. If the said offense is an illegal action, the offender may be subject to legal penalties, regardless civil or criminal or other laws. The disciplinary action according to the Company Group’s regulations and the Board of Directors’ decision is considered to be final.
  2. Any person acts willfully or negligently complying with this regulation including harassment, intimidation, disciplinary actions, or discrimination by unfair methods due to the complainant or the whistleblower or the relevant persons according to this regulation, it shall be considered that the person has violated a code of conduct and must be responsible for compensation for damages to Company Group or those affected person by such actions as well as being liable for civil and criminal or other laws.

The Whistleblowing Policy has been considered and approved by the Board of Directors Meeting no. 8/2020, dated December 1, 2020, effective from December 2, 2020 onwards.
Mr. Kittipol Pramoj Na Ayudhya
(Chairman of the Board of Directors)
Tanachira Retail Corporation Company Limited

Personal Data Protection Policy


Tanachira Retail Corporation Company Limited (“the Company”) has prepared this Personal Data Protection policy to assure data subject that the Company has established an appropriate method for personal data management and security measures to protect personal data whose owner provides to the Company for collecting, using, transferring, processing, and disclosing in accordance with the Personal Data Protection Act, B.E. 2562 (2019).


“Company” means Tanachira Retail Corporation Company Limited.
“Company Group” means Tanachira Retail Corporation Company Limited and its affiliates, namely Tatler Company Limited, Tanachira Home Company Limited, Harnn Global Company Limited, and other companies under the Company Group.
“Personal Data” means Personal data which can identify a person, directly or indirectly, but not including information of deceased persons in particular.
“Sensitive Personal Data” means Personal data which is in particular specified by the laws such as race, ethnic group, political opinion, doctrinal or religious, or philosophical beliefs, sexual behavior, criminal records, data concerning health and disability, information on labor union, genetic data, biometric data, or any other data which affects the data subject as prescribed by the Personal Data Protection Committee.

The Company shall collect personal data for the purpose, scope, and using lawful and fair methods only to the extent necessary for business operation under the Company’s objectives only. The Company shall notify the data subject to gain consent through electronic, or other methods as specified by the Company. In case the Company needs to collect sensitive data, the Company shall request explicit consent from data subject before such collecting, except for when this is allowed by the Personal Data Protection Act B.E. 2562 (2019), or other laws.

The Company shall retain personal data for the following time periods:
(1) In case where data retention is prescribed by specific law; the Company will retain personal data for a period that is required by law.
(2) In case where data retention period is not prescribed by specific law; the Company will retain personal data for the period necessary to fulfill the objectives.
After the aforementioned retention period, the Company shall delete, destroy, or anonymize the personal data.

As Data Controller, The Company shall collect personal data that is necessary under its legal objectives. The objectives for collection, use, transfer, process, or disclose of personal data to the Company Group are classified according to the type of individual as follows:

Personal Data of Customer
(1) For providing service and improving the Company’s products and services including other future products and services as well as for management, maintenance, and operations that are relevant to the mentioned service provision.
(2) For transactions related to the Company’s products or services such as trade, installment payments, or service appointments, etc.
(3) For the business relationship management between the Company and the data subjects.
(4) To verify identity of a data subject before accessing services through various channels or making contact with the Company.
(5) For communications, notifications news and privileges, and the Company’s other services such as suggestions or recommendations about products or services, including the Company’s promotional marketing activities or changes of the Company through e-mail, SMS, application, social media, telephone, and direct mail. (6) For exercising the data subject' wish, that notify the Company.
(7) For the Company’s business operations such as data analysis, inspection, development of new products or services, improvement or change of services, service usage analysis, sales performance survey, and consideration in the Company’s business operations and expansion.
(8) For the benefits of data security such as establishing security measures which involve the personal data, such as access to the Company premises, login to the websites and applications.

Personal Data of Trading Partner
(1) For the benefit of performance of contract between the trading partner and the Company; its personal data is processed for procurement, examining, payment for products and services, relationship management; as well as work inspection and evaluation according to the agreement in the purchase orders, contracts or other documents that are relevant to the procurement process, including the relationship management with the trading partner.
(2) For the Company’s legitimate interest, such as business management, development, including management and development of products or services (including websites and applications), and other operations for running the business, in addition to doing research, such as questionnaires and interviews, detection and prevention of fraud and other crimes, and information technology system maintenance.
(3) For the benefits of data security such as establishing security measures, including information technology system such as access to the Company’s premises or login to the websites or applications.
(4) For the notification of news and special offers via letter, e-mail, SMS, application, social media, telephone, and direct mail.

Personal Data of Shareholder or Director
(1) To comply with the law, such as business management, the nomination and appointment of Company Director, Board of Director’s meetings, shareholder’s meetings, rights and duties of shareholders, dividend payment, debenture interest payment, accounting and its reports, legal document inspection, and invitation letters to the shareholders or director, including legal duties of limited company, public limited company, and listed company in the Stock Exchange of Thailand (as the case may be).
(2) For the legitimate interest of the Company or other individuals, such as business management, the recording of pictures or voice in a meeting, security, the arrangement of activities, the delivery of news or other offers for the shareholders and directors’ benefit, including exercise of legal claims.

Personal Data of Employee
(1) For the setup of employee database.
(2) For the verification of employee’s identity, education and work experiences.
(3) For the establishment of welfare and life insurance policy for employees.
(4) For the employee benefit of tax deduction.
(5) For communication, evaluation, and relationship management between the Company and the employees.
(6) For the disclosure of the employee’s personal data within the Company Group or who has a right of subrogation under the Company such as commercial banks, related to employee benefits in applying for commercial banks’ services or products, privileges under life insurance policy, fringe benefits or issuing employment verification; work experience and educational background, including the disclosure of their personal data to government agencies.

The Company shall collect, use, transfer, process, or disclose personal data for the mentioned objectives except the following cases wherein the Company may collect personal data without prior consent:

(1) For investigation and prevention of the violation against the laws.
(2) For responding to the requirements of government agencies, including government agencies of a foreign country where the data subject is residing in.
(3) Necessity to comply with the contract in which the data subject is a contract partner or the data subject’s request prior to signing the contract.
(4) Necessity to protect the Company’s business operation.
(5) Necessity to protect privacy rights and safety or property of the Company and its personnel, the data subjects, or other individuals, including to protect and suppress a danger to a person’s life and health.
(6) Disclosure of information to the public interest with the data subject’s clear consent.
(7) Necessity to remedy, prevent, or limit damages that might occur to the Company or the data subject.
(8) To comply with the laws and investigation of an officer or supervisory authority, or to be in accordance with the rules and regulations as specified by the laws or state agencies.

Upon the consent request, the data subject’s independence shall be taken into consideration, especially when signing a contract. The consent to collect, use, or disclose personal data that is not necessary or relevant with the contract, is not be bundled up as a condition of service. No actions apart from as specified in the objectives of data collection shall be taken unless.
(1) When new objectives have been acknowledged and the data subject has given their consent; and
(2) It is for compliance with the Personal Data Act or other relevant laws.

The Company may deliver, transfer, use, process, or disclose personal data to the Company Group, auditors, internal auditors, external auditors, financial institutes, assignee claim, consultants, business alliances (Co-brand), juristic persons, or any individuals in a contract partnership with the Company or has a business or legal relationship with, both domestically and internationally, or a person assigned to be the Personal Data Processor from the Company, or states or private agencies, to be in accordance with the laws or the objectives which data subject has given consent to.

The Company shall establish measures to protect for the data subject’s privacy by defining duties, responsibilities, and access restrictions to the personal data in which only the authorized person is permitted to access. The authorized person must strictly comply with the Company’s privacy measures as well as retain its data confidentiality. The measures are in accordance with applicable governance standards regarding personal data protection.

The contact channels have been provided for the data subject; for submitting a request to the Company. The data subject has rights to request as follows:

(1) To access or receive a copy of the personal data including request for disclosure of the source of personal data that the consent has not been provided.
(2) To object the collection, use, or disclosure of the personal data.
(3) To erasure, destroy, or anonymize the personal data that identify the data subject.
(4) To suspend the usage of the personal data.
(5) To rectification of the personal data
(6) To transfer the personal data.
(7) To withdraw the consent to process the personal data. However, the consent withdrawal shall not affect the prior collection, use, or disclosure of personal data.
(8) To submit complaint about violation of the personal data protection law.

The data subject can request these rights as mentioned above by submitting a request in writing or e-mail to the “Contact Channel” as the form that specified by the Company. The Company shall take into consideration and notify the result within 30 days from date of receiving such request. The request may be denied in accordance with applicable laws.

The Company may review the policy to be in accordance with legal requirements and the Company’s operation changes, including suggestions and comments from agencies. The Company shall clearly announce any changes in the Personal Data Protection Policy on the website before implementing all the changes.

Tanachira Retail Corporation Company Limited
No. 999/9, The Offices at Central World, Room OFMH2807&2812,
28th Floor, Rama I Road, Patumwan, Bangkok 10330
Tel. 66 (0) 2264-5080-1
E-mail: dpo@tanachira.co.th
The Personal Data Protection Policy has been considered and approved by the Executive Committee Meeting no. 2/2021, dated February 23, 2021, effective from April 1, 2021 onwards.

Mr. Tanapong Chirapanidchakul
(Chief Executive Officer)
Tanachira Retail Corporation Company Limited