Brand Journey
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TANACHIRA Retail Corporation Co. Ltd was established with PANDORA as the first brand.
A rapid expansion of PANDORA brand with six branches in Bangkok central business and entertainment district, as well as a tourist destination.
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Established Tilda with a distinct intention to be an everyday wear fine diamond jewelry.
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Jonathan Adler and Marimekko joined TANACHIRA Group portfolio.
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Acquired 100% of Tatler Co., Ltd with exclusive distributorship and operation in Thailand with total acquisition value of 300 million THB.
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- Acquired 100% of HARNN Global and its group of brands, including HARNN, VUUDH, HARNN Heritage Spa, and HARNN Pte Singapore, with a total acquisition value of 1,024 million THB.
- Divested Jonathan Adler.
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- Established TANACHIRA Vietnam to introduce Cath Kidston in Ho Chi Minh City as well as online.
- Divested Tilda.
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Established HARNN Japan with the launch of a concept store in Takashimaya Nihonbashi as well as shop-in-shops in Hankyu Umeda, and Takashimaya Yokohama.
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Established Tmall, an online e-commerce platform for HARNN.
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Established HARNN Wellness and Hospitality business unit and launched an urban wellness solution and lifestyle spa brand, SCape by HARNN at Central Pinklao as well as Takashimaya Nihonbashi.
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Established JD.com, an e-commerce platform dedicated to penetrating an ever-evolving online market of China for HARNN.
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Launched Marimekko Pop-up Café at Central Embassy.
- Established Harnn Harmony in Thailand
- Launched Cath Kidston Tearoom at Central World
- Established Harnn SEA in Singapore to introduce Marimekko and Harnn in Singapore