Careers

Responsibilities:

• Develop and implement CRM strategy across all Tanachira brands.
• Manage customer lifecycle programs including acquisition, retention, and reactivation campaigns.
• Analyze customer data and segmentation to improve marketing effectiveness.
• Oversee marketing automation tools (LINE, EDM, SMS, etc.)
• Collaborate with marketing, e-commerce, and retail teams to deliver integrated CRM campaigns.
• Support loyalty program development and CRM system implementation.
• Monitor CRM performance metrics such as repeat purchase rate, customer lifetime value (LTV), and engagement rate.
• Ensure PDPA compliance and proper customer data management.

Qualifications:

• Education: Bachelor's degree/Master’s degree in Marketing, Business Administration, Data Analytics, or related field.
• Experience: Minimum 8 years’ experience in CRM, digital marketing, or customer analytics.
• Experience with CRM platforms, marketing automation tools, and customer segmentation.
• Experience in retail, lifestyle, or e-commerce business preferred.
• CRM strategy and customer lifecycle management.
• Data analysis and customer segmentation.
• Marketing automation platforms.
• Project management and cross-functional collaboration.
• Understanding of PDPA and data governance.
• Strong analytical mindset and ability to translate customer insights into actionable marketing strategies.

Others:

• Strong analytical mindset and ability to translate customer insights into actionable marketing strategies.

Responsibilities:

Branding Management

• Planning Strategy and developing overall brand strategies and implementing of the marketing plan for the brand to serve brand direction.
• Developing brands and promoting existing and new products.
• Managing and developing techniques external communication (online and offline) using a variety of tools to encourage brand’s image and awareness and achieve brand target.

New Product and Promotion

• Developing and executing product and promotion launch activities including marketing plans, positioning, and messaging strategies and sales forecasting to achieve sales target.
• Managing product and promotion launch, maintaining effective communication with internal and external contacts.
• Working cross-functionally with operation, new product development, purchasing to plan, execute and manage the product roadmap

Sales analyzing with key strategies

• Monitoring overall brand performance against business plan, developing key strategies to achieve target, and proposing alternative strategies when needed.
• Providing management with monthly report by summary key learning to identify market potential and lead to marketing action.
• Research management all brands needed.
• Managing market research, marketing research analyze, including analyze report by providing feedback on performance and identifying opportunity and threat.

Qualifications:

• Bachelor's Degree or Master’s Degree or equivalent in a business related subject.
• Have an experience in F&B or restaurant business (would be advantage).
• Have an experience in develop and plan mass media communication including TVC, digital media, out of home, in store media, etc to public.
• At least 5 years in leadership level.
• Positive and forward thinking, ‘CAN DO” attitude, strong work ethic and commitment to excellence.
• Energetic, independent, self-starter with high levels of initiative, ability to think outside the box and problem solving skills.
• Fluent in English both of written and spoken (This is a must.)

Job Description:

The Learning & Development (L&D) Team Leader is responsible for designing, delivering, and managing retail training programs that align with business needs in the lifestyle and beauty sector. The role focuses on developing Style Advisors' product knowledge, customer service, and selling skills, as well as managing internal training documentation and uniform allocation to ensure a consistent and premium brand experience across all retail locations.

Responsibilities:

• Design and implement training programs tailored to the retail business, specifically in the lifestyle and beauty industry.
• Develop training materials, and workshop activities that support continuous learning and development.
• Conduct in-person and virtual training sessions to enhance Style Advisors’ product knowledge, service mindset, and sales techniques.
• Evaluate training effectiveness through assessments, field observations, and feedback mechanisms to ensure learning transfer and performance improvement.
• Coordinate and maintain training records, and prepare documentation for submission to the Department of Skill Development.
• Work closely with the Retail Operations, Marketing, and HR teams to align training strategies with business goals.
• Manage uniform inventory and distribution for Style Advisors to ensure adequate supply while controlling costs within the allocated budget.
• Support other L&D or company-wide engagement initiatives as assigned.

Qualifications:

• Bachelor’s degree or higher in Human Resources, Education, Business Administration, or related field.
• At least 3–5 years of experience in Learning & Development, preferably in the retail or lifestyle & beauty industry.
• Strong presentation, facilitation, and communication skills.
• Proficiency in Microsoft Office (especially PowerPoint and Excel); familiarity with LMS or e-learning tools is a plus.
• Good command of both Thai and English.
• Creative mindset with a strong sense of ownership and customer-centric attitude.

Job Overview

We are looking for a motivated and detail-oriented Junior Merchandiser to join our Merchandising team. This role will support day-to-day merchandising activities, including sales and stock data, product information management, reporting, and coordination with internal teams and suppliers.

Responsibilities:

Merchandising & Data Management

• Create and maintain master files for assigned brands, including product, sales, and stock information.
• Assist in preparing sales, stock, and other merchandising reports.
• Prepare and share product, sales, and stock information with internal teams.
• Support the team in preparing materials for marketing campaigns, sales activities, and other business initiatives.
• Support the Merchandising team with daily administrative and operational tasks.
• Coordinate with internal teams and suppliers on orders, shipments, and deliveries.
• Follow up on assigned tasks and operational matters to ensure timely completion.
• Support the team on ad-hoc projects and other tasks as assigned by the Line Manager.

Qualifications:

• Bachelor’s degree in Business, Fashion Merchandising, Retail Management, or a related field.
• Previous experience as a merchandiser or in a related role within a retail environment, preferably with exposure to multiple brands.
• Strong analytical skills and the ability to interpret sales data and market trends.
• Excellent negotiation and communication skills to build strong relationships with principle.
• Proficient in retail management and inventory management software and Microsoft Office Suite (Excel, Word).
• Strong communication in English.

Responsibilities:

• Develop product management strategies, policies, and distribution channels while forecasting product demand in terms of colors, sizes, and styles to optimize merchandising effectiveness.
• Manage and control the Open-to-Buy (OTB) budget in alignment with company business targets and actual sales, making necessary adjustments as market conditions evolve.
• Define pricing strategies, inventory management plans, and product investment approaches to maximize sales and profitability while maintaining market competitiveness.
• Curate and manage product assortments that reflect the brand's identity, cater to target demographics, and align with customer lifestyle preferences
• Maintain and strengthen relationships with principals, ensuring smooth communication and alignment on brand direction, product selection, and business strategies.
• Oversee and analyze weekly and monthly sales performance, stock levels, allocation plans, inventory status, and incoming goods.
• Generate comprehensive reports on sales trends, sell-through rates, and merchandising effectiveness, providing actionable insights and recommendations to senior management
• Lead and mentor the merchandising team, fostering collaboration, professional growth, and a results-driven culture to achieve business objectives.
• Collaborate with the sales team to optimize stock turnover while working cross-functionally with marketing, operations, and finance teams to align merchandising strategies with overall business objectives. Ensure effective communication with stakeholders to drive alignment and collaboration across departments.

Qualifications:

• Bachelor’s degree in Business, Fashion Merchandising, Retail Management, or a related field.
• Previous experience as a merchandiser or in a related role within a retail environment, preferably with exposure to multiple brands.
• Strong analytical skills and the ability to interpret sales data and market trends.
• Excellent negotiation and communication skills to build strong relationships with principle.
• Proficient in retail management and inventory management software and Microsoft Office Suite (Excel, Word).
• Strong communication in English.

Responsibilities:

• Develop and implement strategies to drive sales growth and achieve business objectives.
• Monitor market trends and consumer insights, and propose creative marketing initiatives.
• Assist in planning and executing integrated marketing and advertising campaigns for offline channels, and support the development of marketing content.
• Develop and execute marketing plans to build, strengthen, and maintain brand awareness within the global guideline.
• Plan and execute Collection launch, Store openings, Client Management and promotional events according to the approved marketing plan.
• Coordinate with regional and international marketing teams, as well as agencies and suppliers, on the development and production of marketing communications.
• Prepare internal and external marketing materials and documentation, including memos, approval documents, presentations, and monthly marketing reports.
• Support day-to-day project management by coordinating with internal teams and external stakeholders to ensure timely project execution.
• Develop and manage monthly promotional campaigns, POSM, merchandising tools, and other marketing initiatives to maximize in-store visibility, enhance customer experience, and drive sales performance.
• Collaborate with cross-functional internal teams and external partners to support sales and marketing initiatives.
• Partner with shopping mall marketing teams to develop and execute joint promotions, campaigns, and events.

Qualifications:

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 4 years of experience in marketing within the fashion retail, distribution, or related industry.
• Experience working with international markets is an advantage.
• Strong understanding of digital marketing and social media platforms.
• Excellent interpersonal and communication skills.
• Good command of both written and spoken English.
• Passion for creative marketing and brand development.
• Basic understanding of CRM and customer relationship management practices.