PANDORA, the world-renowned jewelry brand from Denmark under the management of TANACHIRA Group, took part in creating meaningful experiences through an exclusive PANDORA x ZEEKR Workshop. This special activity was led by Ms. Sutharos Jakpuang, Assistant Retail Operations Manager of TANACHIRA Group, with the aim of delivering personalized experiences to ZEEKR’s valued customers, a premium electric mobility brand.

ZEEKR, a luxury electric vehicle brand, conveyed its philosophy of craftsmanship and attention to detail through this exclusive workshop, offering customers the opportunity to freely create their own PANDORA jewelry under the concept “Create Your Own Style.” As the core philosophy of the PANDORA brand, this concept reflects individuality, personal stories, and unique style, all within a warm and welcoming atmosphere.

TANACHIRA Group believes in creating sustainable value for both brands and people by working with like-minded partners and designing experiences that authentically connect quality and lifestyle.

For more information, please visit www.tanachira.co.th