Marimekko, the Finnish lifestyle fashion brand under the management of Tanachira Group, hosted The Joy of Summer event to present its Spring/Summer ’26 collection. The collection features vibrant florals, signature stripes, and lively summer hues, celebrating the brand’s Art of Pattern—one of its core identities—alongside a strong commitment to sustainability that connects nature, print design, and conscious living.

The event reflected Tanachira’s vision of meaningfully bringing together fashion, nature, and lifestyle. Friends of Marimekko gathered to create a warm and joyful atmosphere filled with laughter and smiles, warmly welcomed by Ms. Natthaporn Vorapruck, Head of Regional Strategic Marketing - Fashion Group at Tammada Garden.

Every element of the event conveyed a deep care for the environment—from seasonal fruit and vegetable harvesting activities wrapped in Marimekko fabrics, to an up-close preview of the latest collection, and a thoughtfully curated dining experience by Chef Prapat (@chefprapat). The experience concluded with a unique dining moment at the Soil Table & Soil Chairs, a special highlight that beautifully enhanced the sense of connection with nature.

For more information, please visit www.tanachira.co.th

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