TANACHIRA x PANDORA Production Integrating Knowledge, Enhancing Synergies

02 June 2026

TANACHIRA Group, led by Ms. Natkamonruk Waijawudhikamolkorn, Director of Commercial Development & Strategic Implementation, along with her team, warmly welcomed Ms. Isabel Pumares, Vice President of Talent, and Ms. Henriette Boisen, Vice President of Performance & Reward from PANDORA Copenhagen. The delegation also included Ms. Anuttara Panpothong, Vice President of HR & Communication from PANDORA Production Bangkok, alongside executive members and teams based in Thailand. The meeting took place at the PANDORA boutique, CentralWorld branch, to exchange knowledge and insights into the retail business. TANACHIRA Group, led by Ms. Natkamonruk Waijawudhikamolkorn, Director of Commercial Development & Strategic Implementation, along with her team, warmly welcomed Ms. Isabel Pumares, Vice President of Talent, and Ms. Henriette Boisen, Vice President of Performance & Reward from PANDORA Copenhagen. The delegation also included Ms. Anuttara Panpothong, Vice President of HR & Communication from PANDORA Production Bangkok, alongside executive members and teams based in Thailand. The meeting took place at the PANDORA boutique, CentralWorld branch, to exchange knowledge and insights into the retail business.

During this collaborative exchange, the TANACHIRA Group team shared deep expertise and perspectives gained from their retail operations, offering valuable customer insights and practical storefront experiences. These shared insights aim to guide future product development to better meet customer needs. Key contributors included Ms. Supatcha Tangkananan, Head of Lifestyle Strategic Marketing Group; Ms. Sutharos Jukpuang, Assistant Retail Operation Manager; and Ms. Pattharaporn Saengthong, Group Learning & Development Manager. Additionally, Ms. Panida Sirisumran, Visual Merchandising Manager, shared her perspective on enhancing the customer experience across various touchpoints.

This initiative reflects TANACHIRA Group's ongoing commitment to fostering a culture of continuous learning, workforce development, and creating shared value. By promoting an open work culture and knowledge-sharing environment, the company inspires employee pride and drives sustainable organizational growth.

For more information, please visit www.tanachira.co.th

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