HARNN, under the management of Tanachira Group, joined in driving T-Beauty's potential at the World Spa & Wellbeing Congress 2026, held within Cosmoprof CBE ASEAN 2026 at the Queen Sirikit National Convention Center.

At the event, Mr. Sunchai Nilsongglod, Director of Business Development – HARNN Wellness & Hospitality & HARNN International, shared his vision on the topic "Luxury is the New Thai: Can T-Beauty Win the Premium Skincare Market," conveying perspectives on the opportunities for Thai brands to advance into the global premium market by integrating the value of Thai wisdom heritage, innovation, and international standards. He stated: "The definition of luxury today is not just about appearance, but about story, value, and genuine sensory experience. T-Beauty, or Thai beauty brands, hold very high potential in the global premium skincare market, as we possess a rich cultural foundation and valuable natural ingredients. When combined with modern beauty science and innovation, this can perfectly meet the needs of today's consumers who seek both efficacy and sustainability."

Tanachira Group believes that sustainable success comes from building upon Thai identity with creativity and innovation, in order to deliver meaningful experiences and elevate Thai brands onto the international luxury stage.

Follow more details at: www.tanachira.co.th

#TANACHIRA #HARNNWellnessandHospitality