Tanachira Group continues to support the growth of HARNN, elevating the brand’s identity and extending its presence into lifestyle experiences through the launch of HARNN Holiday Collection 2026, “Cruise of Arun – The Stream of Reflection.” Inspired by the beauty of light reflecting on the water, this festive gifting collection features three distinctive designs and three captivating fragrances, each representing a different moment in time — from the gentle glow of the first morning light and the brilliance of the midday sun to the serene beauty of the night.

The exclusive launch event took place aboard the Okura Cruise, surrounded by the picturesque scenery of the Chao Phraya River. The event was led by Mr. Kachornsak Khemsansopon, Senior Director of Supply Chain; Ms. Apiradee Thammasorn, Director of Training and Quality Control, HARNN Spa; and Mr. Sunchai Nilsongglod, Director of Business Development, HARNN Wellness & Hospitality and HARNN International. The celebration was also joined by special guests Meen-Nichakoon Khajornborirak and EarnEarn-Fatima Dechawaleekul, who made the evening even more memorable.

With its deep understanding of brand development and a continued commitment to growth, Tanachira Group strives to connect products with people's lifestyles, strengthening HARNN’s brand identity while creating meaningful experiences and driving sustainable, long-term growth.

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