PANDORA unveiled the latest collection PANDORA ESSENCE, representing the freedom to embrace natural forms and fluid lines in everyday style

24 May 2024

PANDORA, the world-renowned Danish jewelry brand, under the management of TANACHIRA Group, proudly unveils its newest collection, PANDORA ESSENCE. Led by Ms. Supatcha Tangkananan, Head of Lifestyle Strategic Marketing Group, the collection draws inspiration from the concept of simplicity, emphasizing natural motifs with a minimalist yet elegant design. Each piece is meticulously crafted by PANDORA's skilled artisans, reflecting the brand's unwavering commitment to quality and craftsmanship.

PANDORA ESSENCE is a versatile collection designed for everyday wear, allowing individuals to express their unique personalities and perspectives through jewelry. The collection features three distinct styles:

  1. Organic Shapes: This style showcases a captivating interplay of lines, proportions, and curves, seamlessly blending with the light and shadow of Sterling silver and 14k Gold plated, resulting in a timeless and refined aesthetic.
  2. Organic Shapes & Pearls: This style exudes an alluring charm, reminiscent of the delicate sway of ribbons. Adorned with shimmering pearls, these pieces effortlessly complement any style and occasion.
  3. Essentials: This style embodies timeless elegance, seamlessly adapting to any occasion. The minimalist designs gracefully transition through the ebb and flow of life's moments.

The launch event was graced by the presence of teenage actress Baipor Thitiya (@bbaiporuary) and a host of renowned influencers. Guests were treated to an exquisite culinary experience inspired by the collection, curated by Chef Nick - Nutthapol Pavapaiboon, owner and head chef of Wang Hinghoi restaurant.

PANDORA ESSENCE invites you to discover your unique style through nature's artistry. The collection is now available at all 47 PANDORA stores nationwide and on the online store.