HARNN expands its branch to a prime location at Saigon Centre Mall in Ho Chi Minh City, Vietnam

03 July 2024

HARNN, a Thai luxury lifestyle beauty brand under the management of Tanachira Retail Corporation Public Company Limited, continues its expansion in Vietnam with the opening of a new Boutique Store under the Luxury Lifestyle Beauty concept at Saigon Centre, a popular shopping mall in Ho Chi Minh City.

HARNN's expansion in Vietnam is part of the company's strategy to enhance the experience of Vietnamese target customers with HARNN's diverse range of products, including Bath & Body, Personal Care, Hair Care, Aromatherapy, and Vuudh fragrances, which are unique and represent contemporary Thai identity. The brand strategy for HARNN in Vietnam is part of the company's goal to become a leading regional lifestyle brand.

HARNN currently has 4 offline stores in Vietnam:

  • HARNN Concept Store: Lotte Mall West Lake, Hanoi
  • HARNN Shop in Shop: Lotte Department Store, Hanoi
  • HARNN Boutique Store in Glam Boutique, Estella Shopping Centre, Ho Chi Minh City
  • HARNN Boutique Store at Saigon Centre, Ho Chi Minh City

Another store is scheduled to open soon in the heart of Ho Chi Minh City.