TANACHIRA Group has officially announced its exclusive rights to import and distribute LIVE!

04 June 2025

a globally recognized activewear brand from Brazil, now making its debut in Thailand. This strategic move reflects TANACHIRA’s vision to embrace the rapidly growing Well-being Lifestyle and Movement Culture trends, particularly among the new generation of urban consumers who value health, an active lifestyle, and fashion that expresses individuality.

The first LIVE! concept store in Thailand — and Asia — is set to launch soon at the newly developed Dusit Central Park. The store will feature over 800 items, spanning activewear, beachwear, casual fashion, accessories, and lifestyle gear.

Stay tuned for more at www.tanachira.co.th

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