HARNN Greater China, a subsidiary under Tanachira Retail Corporation Public Company Limited (TAN), led by CEO Mr. Tanapong Chirapanidchakul and his team, proudly showcased the strength of the Thai brand at China Beauty Expo (CBE) — the largest beauty trade show in Asia, held this past May in Shanghai, China.
The brand’s presence at CBE focused on highlighting HARNN’s unique strengths in Beauty & Wellness, with the aim of connecting with potential business partners and distributors across China.
A notable highlight was the implementation of live streaming and an integrated booth management system, which demonstrated the brand’s readiness in terms of SOP standards, aligning with HARNN’s long-term growth strategy in the Chinese market.
HARNN’s participation at CBE reinforced the brand’s commitment to sustainable business expansion in one of the world’s most competitive and high-potential markets. It also opened up opportunities for in-depth business discussions with key partners and national-level distributors, laying the foundation for future network expansion across China.
For more information, please visit www.tanachira.co.th.
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