Known for its refined, quiet luxury-inspired style, the brand has received an overwhelmingly positive response from customers who value understated sophistication.

To further enhance its diverse lifestyle offerings as a multi-brand store, UNITED ARROWS is now introducing two new brands — SY and California General Store (CGS) — to cater to a wider range of customer preferences:

• SY – A footwear brand developed by UNITED ARROWS, designed for everyday wear under the concept of “Daily Mode,” which blends simplicity, modern sensibilities, and a naturally feminine touch.
• California General Store (CGS) – Originating from Shonan, this brand is inspired by West Coast surf culture and reflects a healthy, free-spirited lifestyle. CGS offers unisex casual wear that is both environmentally friendly and versatile for all occasions.

Both brands are now available at UNITED ARROWS, M Floor, Emsphere, continuing the legacy of exceptional tailoring, refined design, and everyday comfort that meet the lifestyle needs of modern urban dwellers.

For more information, visit: https://www.tanachira.co.th/

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