GANNI, the renowned Danish fashion brand under the management of TANACHIRA Group, proudly launches its latest sneaker model, the “08 Sneakers”, designed to reflect a fresh perspective on fashion through innovative design, brand storytelling, and a strong commitment to environmentally responsible material choices — all while staying true to GANNI’s signature Scandinavian style.

The “08 Sneakers” embody GANNI’s mission to merge fashion with function, aligning seamlessly with the brand’s sustainability principles. This collection is presented in three curated colorways, each highlighting the brand’s dedication to responsible resource use:

• Beige – Crafted from Tex2Tex™, a recycled polyester made from pre-consumer textile waste, blended with HyphaLite™, an innovative material derived from oyster mushroom powder, cellulose fibers, and natural rubber.
• Blue Denim – Made from GOTS-certified organic cotton, ensuring environmentally friendly and ethical production.
• Yellow – Combines Tex2Tex™ with Pélinova® (recycled leather) and biodegradable TENCEL™ Lyocell fibers, showcasing a commitment to sustainable innovation.

Each pair of “08 Sneakers” features a QR code on the shoe that links to transparent material information, reflecting ethical production practices. This dedication to responsibility aligns with TANACHIRA Group’s strategy of curating global brands with clear commitments to both design and sustainability.

Discover the “08 Sneakers” and more from GANNI today at GANNI Central Embassy and Siam Discovery.

For more information, visit: www.tanachira.co.th

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