HARNN Greater China, a subsidiary under TANACHIRA Retail Corporation Public Company Limited (TAN), continues to execute its strategic expansion plan in China with the launch of a new HARNN Concept Store at Intime Department Store, Wenling, Taizhou City, Zhejiang Province.

The opening ceremony was attended by Mr. Jin Guo Ming, Partner & Director of HARNN Greater China (HGC), who oversees strategic direction and offline sales operations in the Greater China region, together with the Provincial Agent.

The new store, strategically located among leading global beauty brands, reflects the forward-looking vision of HARNN Greater China to elevate HARNN into a leading beauty and wellness brand, while strengthening brand awareness and recognition among Chinese consumers.

This milestone also marks an important step for HARNN Greater China in expanding its business network through the Hangzhou Provincial Agent (Zhejiang Provincial Agent) — a business model adopted by TANACHIRA Group in China to build a strong regional network and pave the way for substantial growth in the beauty and wellness sector.

The company and its team are committed to transferring international Standards of Operation (SOPs), service excellence, and product quality across its nationwide distribution network, ensuring that Chinese customers experience world-class service and standards.

For more information, please visit: www.tanachira.co.th

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