Olá LIVE! From Brazil to Bangkok

LIVE!, the premium activewear brand from Brazil under the management of TANACHIRA Group, has officially opened its first Concept Store at Central Park. The launch was led by Mr. Tanapong Chirapanidchakul, Chief Executive Officer, together with the management team, Ms. Natkamonruk Waijawudhikamolkorn, Commercial Development & Merchandising Director, and Ms. Supatcha Tangkananan, Head of Lifestyle Strategic Marketing Group.

The Concept Store invites everyone to experience an Athleisure lifestyle that connects mobility with design excellence, with every detail crafted for Well-Being & Longevity.

Reflecting the brand’s philosophy “Performance Meets Style”, LIVE! promotes an active, healthy, and joyful lifestyle, meeting the needs of every generation—from fitness routines to everyday life.

The store showcases over 800 items, ranging from Activewear, Beachwear, Smart Casual, to accessories and lifestyle gear. Designed under the concepts of Energy & Movement and Sustainability Touch, the space creates an inspiring environment that connects people together.

The LIVE! Concept Store is now open at Central Park, 2nd Floor. Come and experience the vibrant energy of Brazilian activewear today!

For more information, visit www.tanachira.co.th

#TANACHIRA

#LIVEActivewearTH