HARNN Vietnam, under the management of TANACHIRA Group and led by Mr. Dennis Tuan Huy, Country Manager of TANACHIRA Vietnam, is driving regional growth in the beauty business through a key collaboration with Miss Cosmo. The partnership marks the launch of the new “Blooming Berries & Freesia” collection, featuring a refreshing scent of tropical berries and freesia, along with two hero products: Body Wash and Face Wash.

The collection is created by Ms. Karnruethai Tassabut (Mook), 1st Runner-Up Miss Cosmo 2024 and Miss Cosmo Thailand 2024, who serves as the Creative Director of the project. This collaboration represents the fusion of a global Thai brand with the new generation of women leading in beauty, lifestyle, and business.

The launch event was attended by notable guests, including Ms. Mi Truong, Deputy Head of Miss Cosmo Organization; Ms. Hannah Olala, a renowned beauty blogger and the first brand ambassador of HARNN in Vietnam; Mr. Jakkrit Ruangkhajorn, Deputy Consul-General of the Royal Thai Consulate-General in HCMC; along with many celebrities.

This collaboration reinforces HARNN’s positioning as a Thai brand capable of expanding on an international scale. Partnering with a global fashion and pageant platform like Miss Cosmo is a key strategy in reaching Premium Lifestyle consumers, Beauty Enthusiasts, and Gen Z—who seek products that combine both design and meaningful value.

For more information, visit www.tanachira.co.th

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