TANACHIRA Group, a leading importer and distributor of global fashion and lifestyle brands in the region, led by Mr. Tanapong Chirapanidchakul, Chief Executive Officer, attended the opening of the learning exhibition “The Pandora Story” at Pandora Crafting & Supply Bangkok. This is the first time the exhibition has been held in Thailand, showcasing the remarkable journey of Pandora from a small jewelry store in Copenhagen to a world-renowned jewelry brand that has captured hearts around the globe.

The “Pandora Story” exhibition was graced by the presence of Mr. Per Enevoldsen, Founder of Pandora, together with the company’s top executives, including Mr. Alexander Lacik, Chief Executive Officer; Ms. Berta de Pablos- Barbier, Chief Marketing Officer; Mr. Byron Clayton, Chief Human Resources Officer; and Mr. Jeerasage Puranasamriddhi, Chief Supply Officer and Managing Director of Pandora Production, who presided over the opening ceremony. The event was also honored by Mr. Narit Therdsteerasukdi, Secretary General of the Board of Investment (BOI), and Mr. John Alexandersen, Commercial Counsellor and Head of Trade, The Royal Danish Embassy in Thailand, along with distinguished guests who joined in a proud and inspiring atmosphere.

The exhibition highlights Pandora’s dedication to combining traditional craftsmanship with state-of-the-art production technology under its strong commitment to sustainability. Thailand plays a vital role in Pandora’s global success, being home to its major production facilities in Bangkok and Lamphun, where over 12,000 skilled Thai artisans craft jewelry that embodies beauty and meaning.

As the official distributor and operator of Pandora Thailand, TANACHIRA Group takes great pride in being part of this inspiring initiative, which beautifully reflects the brand’s spirit—believing in the power of love and meaningful connections between people.

For more information, please visit www.tanachira.co.th

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