LIVE! Activewear, a premium brand from Brazil under the management of Tanachira Group, led by CEO Mr. Tanapong Chirapanidchakul, along with the executive team Ms. Natkamonruk Waijawudhikomolkorn, Commercial Development & Merchandising Director, and Ms. Supatcha Tangkananan, Head of Lifestyle Strategic Marketing Group warmly welcomed Mr. Isareit Chirathivat, Head of Leasing Fashion & Luxury at CPN, and Mr. Kunayudh Dej-Udom, Asset Director at Central Park, for the official opening of LIVE! Concept Store, the brand’s first store in Thailand and Asia. Special guests @emiamily and @meennicha8 also joined to showcase their confident personal styles.

LIVE! Activewear seamlessly blends sustainability with style, connecting fashion with everyday life under Tanachira Group’s vision to deliver world-class brand experiences and meaningful value across every dimension of life.

📍 Experience the energy of Brazilian activewear now at LIVE! Concept Store, Central Park, 2nd Floor.

For more information, please visit www.tanachira.co.th