Tanachira Group celebrated the grand opening of the second UNITED ARROWS store in Thailand at Central Chidlom, a landmark in the heart of the business district. The event was led by Ms. Natkamonruk Waijawudhikamolkorn, Director of Commercial Development & Strategic Implementation; Ms. Natthaporn Vorapruck, Head of Regional Strategic Marketing – Fashion Group; and Mr. Pongpipat Wichuladawut, Group Store Manager.

They warmly welcomed Mr. Shoji Uchiyama, UNITED ARROWS Men’s Creative Director & Buyer, and Mr. Masaru Sugawara, Overseas Business Development, along with Ms. Warangkana Sumethasorn, Assistant Managing Director of Men’s Jeanswear and Accessories at Central Chidlom. The event was also attended by numerous celebrities.

A key highlight of the event was an exclusive trunk show hosted by Mr. Shoji Uchiyama, who shared insights into tailoring, craftsmanship, and the story behind the brand. The event also marked the first-ever launch of “SOVEREIGN,” a premium menswear line from Japan, now available exclusively at the Central Chidlom branch.

This new store opening represents a significant milestone in expanding the premium customer base, reinforcing the Group’s leadership in managing global fashion brands while delivering exceptional retail experiences.

Discover UNITED ARROWS on the 3rd floor at Central Chidlom.
For more information, please visit www.tanachira.co.th

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