Tanachira Group hosted its Townhall Meeting 2026, reinforcing its vision to become a leading regional lifestyle group sustainably under the concept “A Roadmap to Long-term Sustainable Business.” The event was led by Khun Tanapong Chirapanidchakul, CEO, together with the company’s executive team.

During the session, Khun Tanapong shared the key strategic directions for 2026:

• International Growth Acceleration

  Expanding aggressively into international markets, including China, Singapore, and Vietnam, while driving HARNN into new high-potential markets to achieve global growth.

• Domestic Growth & Customer Expansion

  Strengthening the domestic business foundation while expanding the customer base through TANACHIRA CLUB, and unlocking new revenue opportunities through New Revenue Growth Initiatives to deliver meaningful value and experiences across all customer touchpoints.

At the same time, the company remains committed to developing its organization, people, and culture with a strong focus on social and environmental responsibility—driving stable and sustainable growth for the future.

For more information, please visit www.tanachira.co.th

#TANACHIRA