TAN advances its Business Resilience strategy by diversifying its premium product portfolio to navigate volatile economic conditions, while driving continued growth across online, lifestyle, beauty & wellness, and international business segments.

Mr. Tanapong Chirapanidchakul, CEO of Tanachira Group, stated: "Our Q1 performance reflects the strength of our portfolio management strategy, which prioritizes balance across domestic brands, international business, and diversified sales channels — enhancing operational flexibility and our ability to adapt effectively to the evolving retail landscape. We continue to expand our e-commerce capabilities, particularly through Social Commerce development via TikTok, broadening our reach to new customer segments and supporting long-term growth. We remain equally focused on disciplined cost, expense, and investment management to ensure balance and sustainable growth."

The company continues to develop TANACHIRA CLUB to elevate customer experience through data and digital platforms, resulting in steady growth in customer engagement and member sales.

Tanachira Group is driving its business forward under three core strategies:

• Expansion — Growing its customer base and brand portfolio
• Excellence — Enhancing operational efficiency
• Sustainability — Achieving sustainable growth under ESG principles for long-term organizational development

For more information: www.tanachira.co.th

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