Tanachira Group Reinforces Its Success in Managing Global Brands with the Appointment of Toey Jarinporn as the First Brand Ambassador for Marimekko Thailand 🌸 Tanachira Group proudly announces Toey Jarinporn Joonkiat as the first-ever Brand Ambassador for Marimekko Thailand, marking a significant milestone that reflects Marimekko's philosophy of bringing joy, creativity, and inspiration into everyday life.

The event was led by Mr. Tanapong Chirapanidchakul, CEO of Tanachira Group, and Mr. Chawadol Jonjewut, Assistant Managing Director – Business Development & Strategic Partnerships. They were joined by the executive team from Mega Bangna, including Mr. Maris Aboltins, Managing Director of Mega Bangna and Mega City, and Ms. Wanwimon Ordeedolchest, Marketing Director of Mega Bangna. The event was hosted by Ms. Natthaporn Vorapruck, Head of Regional Strategic Marketing, Fashion Group at Mega Bangna.

The occasion also celebrated the official launch of the Marimekko Pre-Fall 2026 Collection, featuring the vibrant "Kukasta kukkaan" print by renowned Finnish designer Erja Hirvi. Translating to "From Flower to Flower," the collection showcases Marimekko's signature artistic expression across both Ready-to-Wear and Home Collection pieces.

Tanachira Group remains committed to driving the sustainable growth of its portfolio of world-class brands while continuously creating inspiring lifestyle experiences for consumers in Thailand.

Learn more at www.tanachira.co.th

#TANACHIRA #marimekko