Tanachira Group Expands Its Fashion Business with the Opening of a New UNITED ARROWS Store at Siam Paragon
Tanachira Group celebrated the opening of UNITED ARROWS' 3rd branch in Thailand at Siam Paragon, led by Khun Tanapong Chirapanidchakul, CEO of Tanachira Group; Khun Chawadol Jonjewut, Assistant Managing Director – Business Development & Strategic Partnerships; and Khun Nattaporn Vorapruek, Head of Regional Strategic Marketing, Fashion Group. Celebrities Ink Waruntorn and Tay Tawan joined as representatives of the new generation, adding excitement to the event. The occasion was also graced by Khun Angkana Sriphanomthorn, Senior Vice President, Group Head - Sales - Non-Luxury; and Khun Thanaporn Tantiyanon, Managing Director, ONESIAM Shopping Center Business Unit; who joined to celebrate the milestone.
Under the concept "New Store, New Brands, New Styling Possibilities," the new branch offers a full range of women's and men's fashion, marking the official Thailand debut of ROKU — meaning "Number 6" — alongside a curated collection from all 6 brands and select fashion lines from Japan, all under one roof.
True to UNITED ARROWS' philosophy of reinterpreting Western fashion through a distinctly Japanese lens, the brand brings together classic style, refined taste, and meticulous attention to detail — creating a signature aesthetic that invites everyone to discover what truly suits them.
Visit UNITED ARROWS at 2nd Floor, Siam Paragon, North Zone.
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