GANNI is a fashion brand based in Copenhagen, Denmark, managed by the couple Ditte Reffstrup, the Creative Director, and Nicolaj Reffstrup, the founder. Together, they play crucial roles in creatively crafting and driving the brand to be recognized under the Scandi 2.0 style.

The clothing is designed to make wearers feel confident, comfortable, and able to express themselves limitlessly. With over 600 fashion retailers worldwide, GANNI has more than 40 stores across Europe, the United States, and Asia, the brand offers online shopping through, providing delivery services to 35 countries, including Australia, Canada, South Korea, and others.

GANNI holds the distinction of being a 'Certified B Corporation,' emphasizing a commitment to socially responsible business practices, transparency, and a focus on reducing carbon dioxide emissions that impact the environment. The brand has publicly shared its commitments in the Responsibility Report, aiming to reduce carbon emissions by 50% by 2027 and targeting 100% sustainable production in each collection, utilizing recycled, organic, and non-complex production materials. Additionally, GANNI has pledged to eliminate the use of animal leather in footwear and accessories production by 2023.

Currently, GANNI boasts a 100% traceability system in all stages of product production, and it transparently publishes its supplier list on The Open Apparel Registry.

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