Tanachira Retail Corporation Public Company Limited led by Mr. Tanapong Chirapanidchakul, Chief Executive Officer, hosted the PANDORA “UNLOCK LOVE WITH KENG–NAMPING” event, introducing a new chapter in brand communication through Keng–Namping as the first-ever PANDORA Thailand Ambassadors. They will play a key role in conveying the brand’s identity and storytelling, with a warm welcome by Ms. Supatcha Tangkananan, Head of Lifestyle Strategic Marketing Group, at Central Court, CentralwOrld.

This launch reflects Tanachira Group’s vision to elevate global brands by building deeper emotional connections with customers at every meaningful moment of their lives, grounded in a strong understanding of evolving lifestyles. As PANDORA Thailand Ambassadors, Keng–Namping will play a key role in communicating the brand through integrated campaigns and activities throughout 2026, under a customer-centric experience design approach.

The initiative underscores Tanachira Group’s commitment to its philosophy of “Creating and Delivering Meaningful Lifestyle”, reinforcing its long-term strategy to build a sustainable and engaged brand community.

For more information, please visit www.tanachira.co.th

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