Tanachira Group Reports Continued Growth in Q3/2025, Driving 9-Month Performance with THB 1,347 Million in Revenue, Up 7.3% HARNN Greater China Delivers Outstanding Expansion as the Group’s New S-Curve

Bangkok, 14 November 2025 — Tanachira Retail Corporation Public Company Limited (TAN) continued its growth momentum in Q3/2025, reporting sales and service revenue of THB 1,347 million for the first nine months of the year (January–September), an increase of 7.3% year-on-year (YoY). Revenue in Q3/2025 alone grew 10.3% YoY, driven significantly by the remarkable performance of the HARNN Greater China business, which recorded growth of 281%. This quarter marked the highest sales since the business celebrated its first anniversary, reaffirming the Group’s proactive management capabilities and disciplined execution of its strategic plan.
Mr. Tanapong Chirapanidchakul, Chief Executive Officer of Tanachira Retail Corporation Public Company Limited, said:
“Overall performance in Q3/2025 reflects strong progress across our businesses. Despite domestic economic headwinds and stagnant tourist numbers, the Group continued to grow, supported by our overseas expansion — especially in China, which is a key strategic direction strengthening our long-term foundation. For the first nine months of 2025, the Group recorded total revenue of THB 1,357 million, growing 6.5% YoY, underscoring the stability and diversified strength of our four core business segments. In Q3/2025, the Group reported revenue of THB 452 million, up 10.3% YoY. Overseas revenue grew 109%, led by HARNN Greater China, which saw outstanding growth of 281% and generated THB 40 million — the highest quarterly sales since its establishment one year ago.”
During the first nine months of 2025, the Group generated THB 175 million from overseas markets, an increase of 117% YoY, representing 13% of total revenue — up from 6% in the same period last year. This reflects the successful expansion and strengthening of the Group’s overseas footprint, primarily driven by the establishment of its subsidiary in China and the expansion of HARNN’s distribution channels. As of September 2025, HARNN products are available across more than 480 outlets in 12 provinces including Guangdong, Henan, Heilongjiang, Jiangsu, Zhejiang, Anhui, Sichuan, Shanxi, Xinjiang, Tibet, Jiangxi, and Shandong.
The brand operates four concept stores under HARNN in Hangzhou, Shenzhen, Xinxiang, and Xiamen — all managed by distributors — as well as one SCape by HARNN spa franchise in Huzhou. This model caters well to Chinese consumers by strengthening brand presence and delivering quality experiences. Online sales across major platforms such as T-Mall, Xiao Hong Shu, Douyin, and JD.com further enhance brand visibility and growth momentum.
Meanwhile, the Group’s businesses in Singapore, Japan, and Vietnam continued to show solid progress, both in customer acquisition and distribution expansion. Notably, Q3/2025 marked the highest-ever quarterly revenue for the Group in both Singapore and China.
In Q3/2025, the Group reported a net profit of THB 13 million, and for the first nine months, a net profit of THB 41 million. The Group remains focused on building a strong operational foundation both domestically and internationally to support sustainable long-term growth, with strategic emphasis on establishing overseas business platforms during this early expansion phase while continuing to grow in Thailand.
Beyond international expansion, the Group continues to prioritize its ‘Value-for-Money’ strategy a core driver of brand sustainability amid economic slowdown. The Group is committed to offering quality products at fair value, addressing customer needs through elevated brand experience and service while tailoring strategies for each customer segment according to their purchasing power.
Revenue Breakdown by Business Group (First Nine Months of 2025 YoY Comparison): All business segments have adjusted in line with the Group’s risk diversification strategy.
Lifestyle Group: Proportion decreased from 53% to 48%.
Pandora revenue softened due to fewer new product introductions per collection. However, Q3/2025 showed improvement from strengthened product management and continuous promotional activities, resulting in new customer acquisition. Cath Kidston also recorded positive same-store sales growth driven by its high-performing locations.
Fashion Group: Proportion increased from 22% to 26%.
Marimekko and GANNI delivered strong growth, while United Arrows and MM6 continued to perform well.
Beauty & Wellness: Proportion grew from 18% to 19%.
Revenue increased 9.6% mainly from strong overseas sales, aligning with the Group’s strategy to build brand recognition both locally and internationally, and reduce reliance on inbound tourism.
Food & Beverage: Represented 7% of revenue.
The Group operates three Gordon Ramsay restaurants: two Bread Street Kitchen & Bar locations and one Street Pizza. All restaurants continued to receive positive reception despite heavy rainfall in September.
Tanachira Group remains committed to systematically advancing its ESG (Environmental, Social & Governance) strategy under the vision “Creating and Delivering Meaningful Lifestyle,” ensuring balance between business growth and responsibility to society, communities, and the environment. The Group continues to elevate its governance standards for long-term sustainability and recently received an Excellent CG Scoring (5-star rating) from the Thai Institute of Directors Association, in collaboration with the Stock Exchange of Thailand and the Securities and Exchange Commission — marking its first participation in the assessment and reaffirming its commitment to sustainable growth for all stakeholders.