HARNN Greater China, a subsidiary under the operations of Tanachira Retail Corporation Public Company Limited (TAN), continues to advance its business expansion strategy in China. Most recently, HARNN has opened a new HARNN Concept Store at Sam’s Club, a leading retail chain under Walmart, located in Guangdong Province, Shenzhen City, Futian District one of the city’s high-potential areas and a key hub for affluent consumers. Selecting a strategic location in a prime urban district plays an important role in enhancing brand visibility and effectively expanding customer reach.

The Shenzhen store is situated within a premium residential area, making member management, customer experience enhancement, and the stimulation of repeat purchases key strategies for driving sustainable growth. The store has received positive feedback from customers who appreciate HARNN’s distinctive products and ambience, reflecting strong growth potential in this market.

Expansion into Sam’s Club also aligns with HARNN’s strategy to strengthen its business network through close cooperation with the Guangdong Provincial Agent, enabling broader market penetration in the beauty and wellness categories. This partnership supports the elevation of service standards, product quality, and the delivery of HARNN’s signature wellness experience to a wider base of Chinese consumers. In addition, HARNN has opened another store at Sam’s Club in Shanghai, further reinforcing its presence in one of China’s major economic hubs. The expansion in both Guangdong and Shanghai forms part of a systematic and continuous market-entry plan, underscoring the brand’s readiness to engage premium consumers across multiple regions.

The opening of new stores at Sam’s Club marks another significant milestone for HARNN in driving its growth strategy in China enhancing brand image, reaching high-quality customer segments, and expanding its partner network in strategically important markets across the region. This development reinforces confidence that HARNN will continue to deliver premium beauty and wellness experiences to Chinese consumers on an ongoing basis.

For more information, please visit www.tanachira.co.th

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