TANACHIRA Retail Corporation Public Company Limited has announced a key milestone in advancing its brand development strategy in Thailand with the official launch of “Geng–Namping” as PANDORA Thailand Ambassador. The appointment aims to strengthen PANDORA’s connection with the lifestyle and identity of the new generation.

Over the past 15 years of managing PANDORA in Thailand, TANACHIRA Group has expanded the brand’s role from traditional jewelry to 'Everyday Jewelry' that is part of people’s daily lives and meaningful moments. Through designs that convey personal meaning, memories, and self-expression, the brand has also built a strong Brand Community and long-term relationships with consumers, ranging from Gen Z to Young Millennials.

The appointment of the PANDORA Thailand Ambassador is part of TANACHIRA Group’s long-term brand development approach, which focuses on building lasting relationships with consumers through lifestyle relevance, community engagement, and shared values that grow together over time.

For more information, please visit www.tanachira.co.th

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