HARNN Greater China Holds Annual Meeting to Reinforce Its Growth Strategy in the Chinese Market

27 January 2026

HARNN Greater China (HGC), a subsidiary of TANACHIRA Retail Corporation Public Company Limited, recently held its Annual Meeting in Hangzhou, China. The meeting was chaired by Mr. Tanapong Chirapanidchakul, Chief Executive Officer, together with senior management led by Mr. Tommy Cheng, CEO of HARNN Greater China, and company directors Mr. Jin GuoMing and Ms. Li HuiQian.

The Annual Meeting was organized to express appreciation to business partners, distributors, and teams across the Greater China region who play a key role in supporting HARNN’s continued growth. It also served as a platform to review past performance, exchange strategic insights, and set directions for the next phase of growth.

Currently, HARNN Greater China operates more than 500 points of sale, supported by 16 provincial agents across 12 key provinces. HARNN products are available in leading cosmetic retail chains, alongside HARNN Concept Stores, and continue to perform strongly on major Chinese e-commerce platforms such as Tmall, Xiaohongshu, Douyin, and JD.COM. These channels help expand consumer reach and drive effective market growth. In addition, HARNN Spa in China continues to grow through both flagship locations and franchise models, delivering holistic wellness experiences and strengthening brand presence across all touchpoints.

In 2026, the company plans to expand distribution from 570 locations to more than 1,000 locations, while increasing the number of HARNN Concept Stores from 10 to 30. The sales target is set at RMB 55 million (approximately THB 250 million). One of the best-selling products is Body Oil Spray, with plans to further develop and expand product lines to better match the preferences and lifestyle of Chinese consumers—especially in body care and everyday skincare products. Growth strategies will focus on business expansion and collaboration with major cosmetic retail networks to strengthen brand presence and build long-term consumer relationships.

TANACHIRA Group remains committed to strong corporate governance and sustainable value creation. HARNN Greater China plays a key role in the Group’s regional expansion strategy and serves as an important foundation in positioning HARNN as a leading aromatherapy and wellness lifestyle brand in the region.

For more information, please visit www.tanachira.co.th

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