HARNN, a holistic beauty and wellness lifestyle brand under TANACHIRA Group, introduces its latest collection, “Coach of Cathay.” The collection celebrates new beginnings, journeys, and prosperity, drawing cultural inspiration from the coach carriage—a timeless symbol of movement, opportunity, and success. The design is enriched by the elegance of Sino-Portuguese coach art, reflecting the harmonious blend of Eastern and Western cultures and the enduring stories passed down from past to present.

Coach of Cathay conveys auspicious meaning through three symbolic elements: the Chinese Oriental Lantern, representing success; the Treasure Chest Carriage, symbolizing abundance; and the Ornamental Wheel, embodying good fortune and a smooth journey ahead. The collection also introduces three new fragrances that evoke luck, positive energy, and fresh starts: Jasmine & Grapefruit, Bergamot & Tuberose, and Oriental Rose & Amber.

The collection is presented through three specially curated product sets:

• HARNN Silken Fortune Hand Care Set
  A refined hand care set designed to elevate everyday rituals, while embracing sustainability. The packaging uses 30% PCR recycled plastic and weighs only 10.5 grams, helping reduce the use of virgin materials and plastic waste—equivalent to recycling approximately 0.7 plastic water bottles per unit.
• HARNN Wealthy Aroma Diffuser
  A reed diffuser in an elegant glass bottle that fills the space with a welcoming scent, designed for reuse or as a decorative piece that reflects a sustainable lifestyle.
• HARNN Lucky Journey Aromatic Charm Set
  A portable aromatic charm set created to enhance travel experiences and invite good fortune along the way.

To create a complete Brand Ecosystem Experience, the Coach of Cathay collection is brought to life through themed window displays at HARNN Concept Stores and Shop-in-Shop locations, across 22 branches nationwide. The displays reflect the spirit of happiness, travel, and new beginnings.

Beyond retail, HARNN extends the story into lifestyle spaces with a Café Takeover at Lost in Songwat, where scent, art, and atmosphere come together to engage all five senses. Visitors are invited to explore and capture the experience from today until 5 February 2026.

TANACHIRA Group remains committed to building brands that understand people, connect cultures, and deliver meaningful lifestyle experiences in every dimension.

For more information, please visit www.tanachira.co.th

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