Bangkok, 26 February 2026 – Tanachira Retail Corporation Public Company Limited (TAN) announced its 2025 operating results (January–December 2025), achieving a new All-Time High in sales with total revenue of THB 1,882 million, representing a 6.1% year-on-year (YoY) increase. The growth was driven by the recovery of both domestic and international sales, particularly during the year-end festive season. In the fourth quarter of 2025, the Company continued to deliver strong growth, supported by its fashion brands Marimekko, GANNI, and UNITED ARROWS, as well as a clear recovery in the lifestyle segment led by PANDORA, which launched new collections that successfully stimulated demand among new customers. This performance was achieved despite ongoing economic pressures and various external challenges. For 2026, the Company has set a growth target of 10–12%. It plans to move forward with new projects across its retail, fashion, and lifestyle segments, while continuing to expand the HARNN brand in China to strengthen long-term growth.

Mr. Tanapong Chirapanidchakul, Chief Executive Officer of Tanachira Retail Corporation Public Company Limited (TAN), said, “2025 was a challenging year, yet we were still able to achieve another record-high in sales. This reflects the strength of our brand portfolio and the agility of our team in adapting quickly to changing circumstances. For the year ended 31 December 2025, TAN reported total revenue of THB 1,882 million. The growth was driven by strong performance in online sales and sales through distributors in China for the HARNN brand, as well as outstanding growth from fashion brands including Marimekko and GANNI. Revenue contribution by business segment was comprised of 48% from Lifestyle, 26% from Fashion, 19% from Beauty & Wellness, and 7% from Food & Beverage, respectively. International revenue accounted for 13% of total revenue, representing a 77% increase from the previous year, reflecting significant progress in the Company’s overseas expansion.”

Net profit stood at THB 46 million, decreasing from the previous year due to selling and administrative expenses (SG&A) rising at a higher rate than total revenue growth in the short term, as well as a one-time accounting adjustment resulting from changes in accounting standards. However, this adjustment did not impact cash flow, enabling the Company to declare dividends exceeding its net profit. The Company believes that, in the long term, its international business will strengthen Tanachira Group’s capabilities, supporting sustainable growth and generating stable returns in the future. For 2026, Tanachira has set a growth target of 10–12% under a Customer-Centric approach, placing customers at the heart of its operations across all dimensions. The Company aims to build long-term engagement across all brands under Tanachira’s portfolio through clearly defined strategic initiatives both domestically and internationally, including:

1. Domestic Business (Domestic & E-Commerce Platform: Expand Customer Base – Increase Scale – Protect Profitability)

Tanachira group is focused on systematically expanding its new customer base while retaining existing customers. In the lifestyle segment, led by PANDORA, the Company is actively targeting Gen Z segment through communication campaigns featuring Thailand Brand Ambassadors “Keng–Namping” to strengthen engagement with younger consumers and reinforce its online channel presence. In the fashion segment, the Company plans to expand branches of GANNI and UNITED ARROWS, both of which have received strong responses from high-spending customer groups. At the same time, it will renovate flagship stores of Marimekko and HARNN to enhance brand experience and improve operational efficiency. In the Food & Beverage segment, the Company aims to build greater economies of scale by restructuring its cost base and adopting a more flexible store model. Under a casual concept, Gordon Ramsay Street Pizza and Street Burger will expand through smaller-format locations, enabling more efficient personnel cost management while maintaining competitive sales performance compared to Gordon Ramsay Bread Street Kitchen & Bar.

2. International Business (International: Systematic Expansion of Distribution Points)

In its international expansion strategy, the Company is systematically increasing its distribution footprint, particularly in China, where it plans to expand to more than 1,000 points of sale nationwide and increase the number of HARNN Concept Stores from 10 to 30 locations. The Company has set a sales target of RMB 55 million (approximately THB 250 million), with Body Oil Spray emerging as a top-performing product. Moving forward, product development will be further tailored to align with the behavior and preferences of Chinese consumers. The growth strategy will emphasize partnerships with major cosmetic retail chains to strengthen brand presence and build long-term consumer engagement. In Singapore, the Company continues to strengthen its retail network, with plans to open its third Marimekko store in a strategic location to capture the premium customer segment. Meanwhile, in Vietnam, the Company plans to expand its brand portfolio through the launch of a Multi-Brand Store concept, curating daily-use products that cater to everyday lifestyle needs in order to broaden its customer base within the lifestyle segment.

In terms of customer relationship management, Tanachira group launched TANACHIRA CLUB, a membership platform on its LINE Official Account, in October 2025. The platform serves as a data-driven strategy tool, enabling the Company to better manage customer data, seamlessly connect experiences across brands within the Group, and deliver personalized engagement and exclusive benefits. It also plays a key role in strengthening customer retention and enhancing the precision and effectiveness of brand communications.

To reward shareholders, the Board of Directors, at a meeting held on 25 February 2026, approved a dividend payment for 2025 results at THB 0.27 per share, totaling approximately THB 80 million, representing a payout higher than net profit for the year. The XD date is set for 6 May 2026, with Record Date on 7 May 2026, and stock dividend payment scheduled for 26 May 2026. This reflects strong financial position and confidence in delivering sustainable and attractive returns to shareholders.

Tanachira continues to drive growth alongside sustainability, placing strong emphasis on systematic ESG practices. In the most recent year, the company achieved a SET ESG Ratings score of “A” and received a 5-Star Corporate Governance rating. This marked the first year the company participated in the assessment, reflecting its firm commitment to elevating management standards toward greater transparency, accountability, and long-term sustainability.